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Social Media Optimization is the process of creating awareness of your brand, product or service that you are providing with the help of social media platforms to make them make visible for the online audience. It includes RSS feeds, social news, blogging and other social media sites. If social media platforms are used in an effective way, then can actually be the greatest asset for improving your site's organic search results and in turn can generate leads and traffic. Networking with other channels and pages is very important to increase your business's overall reach. Since there are so many social media platforms, you can link each platform for more potential customer reach.

In social media, there are two important search engines you have to optimize for:

1. The search function within each social network
2. Google search